Leah Amos
04 June 2025
Scotland's untamed landscapes, rich culture, and fascinating history have long been the backdrop for unforgettable adventures. But which Scottish destinations bring the most happiness? If you’re looking for your perfect happy place, you’ve come to the right source.
To discover where joy truly flourishes, we sought insights from holidaymakers like you. Over 12,000 people from across the UK shared their favourite escapes in a nationwide survey. Through an open competition, we captured insights from wanderers, dreamers, and seasoned travellers alike.
The results? A vibrant collection of destinations that lift the spirit, from bustling city streets to serene island retreats. Join us as we count down Scotland’s most joyful getaways.
1. Edinburgh | A vibrant Scottish city
Crowned Scotland’s Capital of Joy, Edinburgh blends architectural grandeur with a friendly, creative spirit. Survey respondents were swept away by the city’s festival buzz, cobbled streets, dramatic skyline, and warm local welcomes. Whether you're hiking up Arthur’s Seat for breathtaking views, experiencing the magic of Christmas in Scotland, or exploring the best places to eat in Edinburgh, this city is your perfect escape for soul and spectacle.
What you said:
- “Have taken my grandson to Edinburgh for over 25 years, it is our special place.”
- “Taking family to the Edinburgh Dungeons was so much fun.”
- “I’m happiest when I’m walking around Edinburgh on a dry, bright day, enjoying the architecture and history.”
2. Oban | Cosy harbours and a sea breeze
The coastal gem of Oban, nestled in Argyll and Bute, is a top destination offering the perfect blend of relaxed charm and seaside adventure. Known as the ‘Gateway to the Isles’ and a launch point for exploring the stunning Scottish Islands, Oban is far more than a ferry hub. Savour world-class seafood, enjoy an ice cream by the waterfront, or take in breathtaking views from McCaig’s Tower overlooking the shimmering bay. Oban invites you to slow down, breathe in the salty sea air, and rediscover life’s simple pleasures in the heart of Argyll and Bute.
What you said:
- “Oban is my happiest place. It's such a lovely town with a gorgeous view and a buzz on a sunny day. It's the gateway to the Inner Hebrides, which makes it an amazing base for lots of day trips to the islands.”
- “A lot of my childhood holidays were spent in Oban. I remember the night sky being super clear compared to where I live. Seeing the milky way on a clear night was fantastic.”
3. St Andrews | Timeless coastal charm
Steeped in history and old-world elegance, St Andrews is the ultimate destination for golf breaks in Scotland. Located in the Kingdom of Fife, this Scottish gem radiates joy with its ancient stones and rich heritage. Known as the home of golf and one of Europe’s oldest universities, its charm goes far beyond its famous fairways. Explore the dramatic ruins of St Andrews Cathedral, stroll along picture-perfect beaches, or enjoy the independent shops and lively streets. Whether you’re a golf enthusiast or eager to soak up seaside history, St Andrews has something for everyone.
What you said:
- “St Andrews, lots of golf courses and places to eat, with lovely beach.”
- “Family time on our favourite beach, the West Sands St Andrews. As a child and then as the parent with my own children and now as the grandparent sharing treasured times.”
- “St Andrews is a dream destination. So beautiful with something for everyone.”
4. Isle of Skye | The most magical Scottish island
The Isle of Skye is a dream destination for nature enthusiasts, captivating visitors with its breathtaking beauty and dog-friendly island adventures. Framed by the dramatic Cuillin mountains and a rugged coastline, this enchanting island offers legendary landscapes at every turn. Explore the iconic Old Man of Storr, marvel at the ethereal Fairy Pools of Skye, or wander through the charming, colourful streets of Portree. Don’t miss the Isle of Skye distilleries, where you can sample local whiskies that capture the essence of the island. Skye’s untamed beauty is nothing short of magical. Its sweeping horizons, serene bays, and vibrant local crafts invite you to slow down and savour the moment. Though ranked fourth this year, Skye remains unmatched for its soul-stirring scenery.
What you said:
- “I'm happiest when we drive across the bridge from the mainland to Skye because it feels like I'm home.”
- “Isle of Skye is a STUNNING little island with so much to see, hikes and quirky shops, pubs and cafes.”
- “I’m happiest when taking the wee ferry over to Skye.”
5. Isle of Arran | Scotland in miniature
The Isle of Arran, known as ‘Scotland in Miniature’, is a stunning destination that captures Scotland's diverse landscapes on one small island. From rugged mountains and rolling hills to sandy beaches and historic ruins, Arran has it all. Highlights include Brodick Castle, the rewarding Goat Fell climb (the island’s highest peak), and spotting seals along its shores. Visitors love its welcoming villages like Brodick and Lamlash, with cosy cafés, artisan shops, and markets. Outdoor enthusiasts enjoy cycling, golfing, and hiking, while those seeking relaxation can explore its heritage and serene natural beauty. Whether for a day trip or a longer stay, Arran promises an unforgettable experience.
What you said:
- “Brodick Castle, Fisherman’s walk, just being on Arran is a pleasure!”
- “We go to Arran every summer with my whole family, and last year we climbed the highest mountain on the island. It was quite early so there was no one else at the top, so we had the incredible view all to ourselves!”
- "I’m happiest when sipping a cocktail and watching the sea at the Arran beach cocktail bar with my much-loved husband.”
6. Aviemore | Outdoor thrills and highland warmth
Aviemore, in the heart of Scotland’s Cairngorms National Park, is a paradise for outdoor lovers, adventurers, and families. This charming town has it all. Expect mountain biking on scenic trails, water sports on clear lochs, and breathtaking hikes. In winter, it’s a hub for skiing and snowboarding in Scotland, while summer brings camping, wildlife spotting, and relaxing in nature. With cosy accommodations, local shops, and warm hospitality, Aviemore offers year-round adventures and unforgettable escapes.
What you said:
- “As a teacher I always took my pupils to Aviemore for a five-day visit. It was lovely seeing the joy these children experienced in this area and it allowed them to realise you did not need to spend lots of money to have a really good time.”
- “Aviemore has beautiful cafes.”
- “I've been coming to Aviemore for years and remember times with my children when they were young. I look forward to coming back with my grandchildren.”
7. Perth | Cultural delights and riverside calm
Perth, the former capital of Scotland, is a gem in the heart of Perthshire, blending tradition with modern charm. Situated along the River Tay, this picturesque city is known for its riverside walks, vibrant arts scene, and beautiful Georgian architecture. Must-sees include Kinnoull Hill, with stunning countryside views, and the Black Watch Museum, showcasing Scotland’s military history. The city also offers quirky boutiques, unique cafes, and independent shops, perfect for shoppers and foodies. Nearby parks and gardens provide peaceful retreats, while history buffs can explore Perth’s royal connections and rich past. With its relaxed vibe and diverse attractions, Perth has something for everyone to enjoy.
What you said:
- “I’m happiest when breathing the fresh air of Perthshire.”
- “Happy memories of childhood holidays in idyllic Perthshire countryside.”
8. Ullapool | Coastal beauty and Highland hospitality
Ullapool, a charming fishing village on Loch Broom, is a must-visit stop along the NC500 route. It offers the perfect mix of adventure and tranquillity, with sea cruises, live music pubs, and the stunning Northwest Highlands to explore. With its slower pace, strong community, and creative vibe, Ullapool is a peaceful escape surrounded by natural beauty, making it an ideal highlight of your NC500 journey.
What you said:
- “Ullapool holds so many memories from my childhood and is truly stunning. The gorgeous white-sandy beach of Achmelvich Bay, fish and chips by the water and the cosy cafes.”
- “The Ullapool Seafood Shack in Ullapool is superb.”
- “I’m happiest when looking at the sunset from Ullapool harbour side.”
9. Inverness | The Highland capital with a warm heart
Inverness, the gateway to the Highlands and Loch Ness, is a charming city full of history, culture, and natural beauty. Take a stroll along the River Ness for views of Inverness Castle, or visit the Victorian Market and Eastgate shopping centre for local crafts, shops, and great food. Nearby, explore the famous Loch Ness, known for its stunning scenery and the legendary Nessie. Inverness is also a key stop on the John O’Groats walking trail, offering amazing walking routes through breathtaking landscapes. With a friendly atmosphere, vibrant food scene, and a mix of history and modern comforts, Inverness is perfect for families, outdoor lovers, and anyone ready to explore the Highlands.
What you said:
- “Buying fresh fish in Inverness, taking it back to the cottage to cook it. Enjoy with a glass of wine and a relaxing evening.”
- “We love Inverness and around Loch Ness.”
10. Glencoe | Peace among mountain peaks
Glencoe’s breathtaking scenery, shaped by ancient glaciers, offers the perfect mix of adventure and tranquillity. Hike towering peaks, discover waterfalls, or take in the views at the visitor centre. Its lakes and mountains inspire a deep connection to nature that lingers long after your visit. Don’t forget your camera and walking boots!
What you said:
- “My first trip to Scotland we stayed in a boathouse, getting up in the morning, hopping on the paddleboard with the dog for sunrise and then exploring Glencoe is probably my most favourite staycation memories.”
- “Going to Glencoe is an excellent day out you can plan. Go to the village, visit the natural and beautiful scenic sites there, and visit the mountain resort too.”
- “Glencoe is my happy place. So atmospheric it doesn’t matter the weather. The quiet sound of birdsong, it’s an amazing place to relax and regroup."
Find your own happy place in Scotland
Whether you’re drawn by city lights or mountain mists, coastal towns or storied castles, Scotland’s happiest destinations guarantee memories as golden as their sunlit shores and as lasting as their ancient stones. Curious where you belong? Use this list as inspiration, but don’t stop here. The real joy is in discovering your own corner of Scottish happiness.
Disclaimer: Whilst every effort has been made to ensure the accuracy of the information at the time of writing,
please ensure you check carefully before making any decisions based on the contents within this article.